Announced this morning, Disney will be looking to buy Marvel Ent for $4 billion. This is quite odd news to me as nothing of this announcement has been going around the net so I was very shocked to see this news this morning. The sale will include the ownership of all Marvel Characters and likenesses. There is no word on how this will impact Marvels movies, comics, toys or videogames at this times, but that information should be going out soon.
Disney Chief Executive Robert Iger said in a statement:
“We believe that adding Marvel to Disney’s unique portfolio of brands provides significant opportunities for long-term growth and value creation,”
“Disney is the perfect home for Marvel’s fantastic library of characters given its proven ability to expand content creation and licensing businesses,” said Marvel Chief Executive Ike Perlmutter. “This is an unparalleled opportunity for Marvel to build upon its vibrant brand and character properties by accessing Disney’s tremendous global organization and infrastructure around the world.”