As you might have noticed, the site now has some google ads in the side bar. To celebrate this newly formed partnership, Google just announced that it will be putting AdSense ads in video games.
Sources close to the matter said that the company has developed an in-game advertising technology that allows it to insert video ads into games. In demos of the technology, a game character can introduce a video ad, saying something like, “And now, a word from our sponsor,” before showing a short video at the end of a sequence in a game. Since testing has been going on for some time, Google could launch the technology fairly quickly, if it so chooses.
Read the entire announcement.