Nerd City and Google Announce Partnership

July 31, 2008


As you might have noticed, the site now has some google ads in the side bar.  To celebrate this newly formed partnership, Google just announced that it will be putting AdSense ads in video games.

Sources close to the matter said that the company has developed an in-game advertising technology that allows it to insert video ads into games. In demos of the technology, a game character can introduce a video ad, saying something like, “And now, a word from our sponsor,” before showing a short video at the end of a sequence in a game. Since testing has been going on for some time, Google could launch the technology fairly quickly, if it so chooses.

Read the entire announcement.

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    2 Responses to “Nerd City and Google Announce Partnership”

    1. ben Says:

      Of course, all of this was my idea.

    2. mike Says:

      That is fucking retarded. I don’t know exactly how that would work in game as it would take away from the story if it happens before a cutscene. Regular ads in racing games, sports titles and stuff like that is cool by me, this just seems a little odd.