This beer will be appearing in the US next month. Supposedly, it’s already popular in Canada and the UK, though I don’t know anyone who admits to drinking it. Fruli is a white beer with strawberry juice, and from what I’ve read opinions are very divided. It sounds like your typical fruity sweet beer. Their press release speaks to the “quaff-ability” of Fruli, so prepare to see tables of drunken students smelling like strawberry lipgloss at your local chain bar and grill.
Maybe I’m being snobby about the stuff, but I somehow doubt that it’s going to compare to the amazing New Glarus fruit beers or true Belgian lambics.